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Research papers

The karmic circle

What do you do if you are a leader who wakes up one day and sees that the world has changed? Brick and mortar brands across developing markets are waking up to this reality. Some are falling by the way while others reinvent themselves. This paper...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Kalyan Karmakar, Prakash Dadlani, Ira Jhangiani
Company: KANTAR TNS Malaysia
March 20, 2011
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Citation

Karmakar, Dadlani and Jhangiani (2011a, March 20). The karmic circle. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-karmic-circle


Research papers

Synergistic co-creation

The paper titled Synergistic Co-creation demonstrated the importance of a strategic partnership between the client, market research agency and end consumer, illustrating two case studies wherein the agency partnered with the client to gain insights...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Prakash Dadlani, Deepa Soman
April 20, 2010
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Citation

Dadlani and Soman (2010a, April 20). Synergistic co-creation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/synergistic-co-creation